We are thrilled to share a new campaign from one of our industry partners, Novartis, called “Your Attention, Please.”
The campaign was created to refocus the conversation from attention to action by empowering women to take control of their health and spark honest—and potentially lifesaving—dialogue around the power of early detection in breast cancer.
The campaign debuted on February 9, 2025 with a Super Bowl ad featuring
Wanda Sykes and Hailee Steinfeld, and its centerpiece is a dedicated microsite (YourAttentionPlease.com) aimed at helping individuals of all ages and backgrounds better understand their potential risk for breast cancer and find more information about getting screened.
As we know, early detection continues to be one of the most effective tools in the fight against breast cancer. Together, we can help ensure that more women and men have access to the screenings they need and understand the vital steps they can take to detect breast cancer early.
